Apple’s iPhone 5c announcement won’t change anything

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Apple iPhone 5C

Apple's entry-level phone comes with a premium price — and that only maintains the status quo

Apple had a chance to change the face of mobile again today. We currently have a landscape that splits the top-tier, high-priced desirable phones between Android-based models and iPhones, and the rest is dominated — absolutely dominated — by cheap Android-powered handsets. An inexpensive model from Apple could have changed all that. But they didn't do it. They could have, but for whatever reason they chose not to. And that doesn't help the consumers.

Android was designed to grab this lower-end market, and it's a great way to get smartphones into the hands of people who couldn't — or wouldn't — spend a lot of money to get one. It's a money-making plan, and why Android is free and why Google developers are sharing ways to make things great looking and running. We love it, and personally I'm a genuine fan of low-price, low-spec phones that bring the web and all it can do to more people.

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